Last week (March 11th 2021), it was announced that leading software and hardware manufacturer Native Instruments will be joining forces with audio technology company IZotope to create a joint partnership initiative "through the sharing of knowledge and technology".
Both companies confirmed in a joint press release that Native Instruments and IZotope will continue to operate as independent companies, with no change to their internal structure or leadership teams.
Here's what IZotope co-founder and CEO Mark Ethier had to say:
“iZotope and Native Instruments share the same mission to inspire and enable creativity. We both look to make it easier for engineers, producers and musicians to realize their creative vision, and together, we will be able to break down barriers that have stood in the way of that goal for decades. With iZotope’s intelligent processing, and Native Instrument’s innovative offerings, I can’t wait to see what artists will create.”
This announcement appears to indicate that future products or technologies may come as a result of this partnership, which would be very exciting. Both companies are well known and respected within the computer based audio production industry, and any collaboration between the two could be great news for music producers.